TED Talk by Joseph Gordon Levitt stresses that creating content for attention makes us less creative. His story is interesting, as an actor he has never felt satisfied with the number of followers on Twitter or Instagram, instead, feels quite the opposite.
We as millennials post content on social media, to get attention, and as a result draw attention to ourselves to ultimately receive more numbers of followers.
Levitt states that “if your creativity is driven by the desire to get attention, you will never be creatively fulfilled”. Though he is directly referring to one’s self, there are many parallels to companies that advertise themselves online, and gain mass attention from the globe. The implication of gaining so much attention, is that they will continuously have to remodel themselves to maintain attention and innovation.
Creativity is a practised skill and does not come naturally, thinking out of the box will continuously challenge companies as new innovations are constantly saturating the market. What are your thoughts on how attention is made on social media? To what extent do you think we have gone too far?
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