Besides Kylie’s wealthy background and fame, there is one thing to admire her for. It’s not for her luxurious aesthetic and peaceful persona, but her ability to turn into a billionaire using no paid advertisement campaigns, but predominantly her own social platform.
Whilst there is harsh criticism to note, such that she was born into fame and was not entirely self-made, Kylie still played her cards right. In December 2017, at 20 years of age, she reached 100 million followers on Instagram alone. With debate over her lip filler scandal, she then strategically injected her own lip kit line into the cosmetics industry selling out within seconds.
Read more at https://www.adnews.com.au/news/what-can-kylie-jenner-teach-brands-about-content-marketing#oGqBzDPYEOLqrhrR.99Source:
Kylie achieved this by nurturing a tribe of fans, taken them on a journey, given them value, originality and authenticity and it has paid off, with them believing in her and her products. Why her business became a runway success was because she used something called ‘content marketing’ , it involves sharing a little bit of information about yourself and your company- she didn’t reveal she had lip fillers until later on, giving her audience a story to hang on to. She didn’t reveal too much but kept everyone engaged and wanting more.
Evidently, there is a myriad of factors that helped Kylie to get where she is and there is much stigma around her title of ‘self-made billionaire’. It is however, crucial to focus on her marketing strategies as it teaches many firms about building personable connections and brand imaging.
What do you think about Kylie and her marketing strategies? Do businesses have alternatives to Instagram for image branding?
Fifi's blog 