Nice seeing you here, if you’re reading this I’d assume you are also someone taking the 9.30 am class for Digital Marketing MKF3881., how fascinating it is to experience this unit with full relevancy-impacting our day to day lives. This unit has almost doubled in students in the last couple of years because of technology and its capacity to impact and essentially mould the way business and individuals interact with each other. The intersection between socialisation and businesses is prevalent on this one app we all know and use- Instagram.
I did not take this class to understand how Instagram models make money off those diarrhoea inducing teas, but to grasp an idea of how impactful media is on buyer behaviour. Undoubtedly, my purchasing patterns have become more regular and I am convinced digital marketing plays a critical role. Business entities now have the ability to penetrate the market and enlarge business models, as a result, giving people the illusion they are paying less by paying later e.g., Afterpay and Netflix subscriptions.
With the help of technology, digital marketing has evolved into something more than just the advertisements on your screen, impacting every aspect of our lives.
Fifi's blog 